IT'S NO LONGER BUSINESS AS USUAL...

A DEEPER UNDERSTANDING OF YOUR CUSTOMERS AND YOUR MARKETS WILL LEAD TO HIGHLY EFFECTIVE BUSINESS GROWTH STRATEGIES...AND FAR GREATER RESULTS THAN YOU COULD EVER EXPECT.

To thrive in the marketplace where you compete, you must clearly understand the underlying motivations of your current and prospective customers. I can help you predict, not just react to, your customers' needs and preferences. By harnessing a wide array of market data, consumer studies and innovative research techniques, I will help you gain a much deeper, clearer, more intimate understanding of your customers – yielding critical insights into what they're doing, when they're doing it, and WHY they're doing it. 

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LOCATING, ENGAGING AND INFLUENCING YOUR CUSTOMERS...IT'S WHAT I DO.

The profound understanding of your customers' decision-making process enables us to connect with them where they want, with the information they need, when they need it...Through impactful messages that strongly influence their decisions...And a strategic plan that expertly converges various paid, owned and earned media channels – into a persuasive, cost-effective, multi-channel communications juggernaut.   

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CONSTANTLY MEASURING SUCCESS...AND FINE TUNING THE APPROACH.

Your key business objectives and success metrics will drive strategy development (discovery, synthesis, implementation) from the very beginning. I employ traditional business, marketing and operational measurement tools, as well as the newest and most innovative digital techniques to make sure plans stay on target and deliver results.

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IT'S ALL ABOUT HAVING THE RIGHT RESOURCES.

You are one call or email away from a proven professional who has over 25 years of hands-on business development and strategic marketing experience, delivering powerful ideas that continuously exceed expectations. I've proven this time and time again across a broad range of business categories, including consumer packaged goods, technology, manufacturing, healthcare, education, building and construction services and non-profits, to name a few. And through the broad range of business partners and relationships I've built over the years, you'll have immediate access to the very best talent and expertise regardless of how difficult or complex your challenge may be. 

SERVICES & CAPABILITIES

  • BUSINESS GROWTH PLANNING FOR SMALL TO MID-SIZED COMPANIES

  • BRAND PLANNING & MANAGEMENT

  • NEW BUSINESS DEVELOPMENT & REVENUE PROGRAMS

  • CRISIS MANAGEMENT & CONTINGENCY PLANNING

  • NET PROMOTER SYSTEMS 

  • STRATEGIC PARTNER & CHANNEL MARKETING

  • FULL-SERVICE MARKETING COMMUNICATIONS

  • FULL-SERVICE MARKET RESEARCH

  • WEBSITE & MOBILE APPLICATION DESIGN

  • SOCIAL PLATFORM & SEARCH MARKETING

“Working on some of the most venerable B2B and B2C brands in the world has taught me a few things...”
— Jim Perkins, Managing Principal, JimmyP Branded