BRANDS AND STORIES
There's a story for everything...
Yes, I'm a storyteller. Just ask my kids. They'll tell you I have a story about pretty much everything. What does that have to do with your business and your brand? Well, brands have stories too. And you'll be hard pressed to find anyone more capable than me and my team to bring the essence of your brand's story to life – and communicated to your customers as efficiently and effectively as possible.
Understanding your brand's story: all of the elements that make up your brand need to be clear, concise and communicated consistently inside, and outside, of your organization.
WHY Jim?
I’m an accomplished senior-level marketing and branding executive with substantial credentials, expertise, experience and demonstrable results helping companies and organizations overcome a broad range of marketing communication and business challenges.
My strengths? My clients say I’ve helped make them and their businesses more successful, so I guess I'd start with that. Myself, I believe my biggest strengths are found in strategic planning, campaign management and revenue building (organic growth, customer acquisition and retention/emerging markets), and anything related to marketing communications. I've also found success in organizational and change management.
My management philosophy is deeply rooted in open and honest communications and relies heavily on team/group collaboration and personal accountability. I'm also keenly aware that the road less traveled opens up the mind for fresh thinking – and innovative ideas and concepts are the outcome. Click here for example.
(ABOVE) A SAMPLE OF A RECENT BRAND PROJECT OVERVIEW FOR A MID-SIZED COMPANY THAT WAS RECENTLY COMPLETED .
I have an extensive background and proficiency in brand refinement and process management; strategic planning utilizing converged media best practices (paid, earned and owned media); business planning and marketing program implementation. I also have expertise in 'agile' process and small- to mid-sized ad agency management and operations.
Whether it’s inside a corporate marketing organization or a high-paced ad agency, I’ve been recognized repeatedly for my insight-based approach and results-driven methodologies.