PROFESSIONAL SUMMARY

Accomplished senior-level executive with substantial credentials, expertise, experience and demonstrable results in strategic business planning, marketing and brand management, business development/revenue generation and day-to-day operations. 

• Savvy marketer with key strengths in strategic business development and profitable relationship building with business and civic leaders.
• Exceptional communicator with extensive proficiency in strategic account planning and client management, including campaign delivery/optimization/reporting via converged media strategies (paid/earned/owned media).
• Management philosophy rooted in open and transparent communications, cross-functional collaboration and personal accountability.
• Repeatedly recognized for insights-based approach and methodologies used to deliver tangible, bottom-line results.

WORK EXPERIENCE

K2 Kinetics, York, PA OCT '17 - Current
Chief Operating Officer

As the Chief Operating Officer, my responsibilities include the management of day-to-day operations, including oversight of organizational structure, human resources, financial reporting, operational improvement, marketing and sales.

CRIMEWATCH Technologies, Carlisle, PA JAN '17 - SEPT '17
Vice President of Operations

Accountable for all CRIMEWATCH Technology products and services. Oversee marketing (vertical markets; consumer; technology/channel partners), product development, intellectual property/trademarks, demand creation and sales processes, and customer service/success functions. 

• Responsible for planning and implementing rapid customer on-boarding processes that have yielded unprecedented growth: 160% increase (year over year) in the total number of live CRIMEWATCH police department websites deployed.
• Developed and manage the strategic partnership plan with the Pennsylvania Chiefs of Police Association (PCPA). The PCPA partnership represents the single largest source of identifiable pipeline revenue for the company. 

Campbell, Harrington & Brear, York, PA JUN ’13-AUG ’16
Executive Vice President & Managing Director

Responsible for developing and implementing operations and growth plans for 35-year-old ad agency. Provided leadership, guidance and oversight of client services, and creative and production teams. Accountable for new client acquisition and existing client growth.

• Introduced strategic brand planning processes and procedures to agency, resulting in agency net income growth for three straight years.
• Landed agency’s largest client, Graham Architectural Products (GAP). Guided Graham board of directors and lead sr. management through re-branding process, including discovery/insight gathering, brand synthesis/message development and brand implementation. Results were significant for client: over $20 million in identified, prospective pipeline revenue was reported within 12 months after brand relaunch.
• Identified, responded to, and won the first RFP in agency’s history–which also turned out to be the largest, most comprehensive branding project ever conducted at the firm. 

Carton Donofrio Partners, Baltimore, MD JAN ‘11-MAY ’13
Vice President Marketing, Partner

Responsible for agency marketing/branding, business development and strategic partnerships; advising and mentoring client leadership staff through knowledge transfer and continuing education. Accountable for brand platform (new vision, positioning, messaging, brand assets, website, social platforms). Oversee marketing and business development process (sales planning, metrics, demand creation: outbound, inbound/social/SEO, offers, etc.) Oversee all RFP responses, new business pitches and strategic relationships.

• Authored “Path to Progress with Action Plan” at the request of agency’s board of directors. The document served as an over-arching operations plan to address immediate challenges/opportunities associated with agency ownership transition.
• Hunted and landed significant new clients (B/E Aerospace, Tri Vantage/Solair, Language Stars, Aerotek Staffing, and Cetera Financial Group) resulting in over $3.5 million in gross billings over 12-month period.
• Executive advisor to client leadership team and mentor to account leaders and associates. Provided knowledge transfer and guidance to client team through internal training program. As a result, the agency benefited from increases in net billiable hours (improved efficiency), improved client satisfaction (net promoter score increases), all of which lowered client acquisition costs.

Harvey Agency, Hunt Valley, MD APR ‘04-SEPT ‘10
Principal, Chief Marketing Officer

Transformed design agency into nationally recognized Shopper Marketing firm. Ultimate responsibility for business operations, financial management of agency, and client service, creative, production and business development teams.

• Crafted firm-wide reorganization and action plan with top-down restructuring that resulted in a 55% revenue gain in first 18 months, reversing a three-year revenue decline.
• Managed relationships and brand strategy for Procter & Gamble (CoverGirl, Olay, Max Factor), McCormick & Co., Black and Decker, DEWALT, Manischewitz, U.S. Foodservice and Schering-Plough, resulting in continuous adjusted gross income growth for five years.
• Business development wins included McCormick & Co. (AOR for U.S. Consumer Promotions), Schering-Plough (Claritin, Dr. Scholl’s), Dentsply, Black & Decker, DEWALT, U.S. Foodservice, CP Foods (Thailand’s largest food company), Nestle Nutrition and Delverde brand premium pasta (Molinos SA).
• Created standard operating procedures and business-planning process (package design concept to execution) for P&G Cosmetics that resulted in 18% savings in packaging artwork and production expenses in initial pilot project.

EMWARE INC. (Panasonic Electric Works), Salt Lake City, UT DEC ‘99-APR ‘04
Director of Marketing and Corporate Communications

Responsible for all corporate marketing communications activities. Accountable for strategy, brand, demand creation, digital, collateral, media planning/buying, event management, PR, investor and analyst relations for technology start-up.

• Collaborated with CEO to acquire $77 million in venture funding and played instrumental role in IPO preparation.
• Reduced marketing operations costs by 45+% through organizational restructuring and staff realignment.
• Created cloud-based lead management system including sales monitoring dashboard for which a U.S. patent was filed. System implementation resulted in 3.5% incremental revenue increase within first year of deployment.
• Planned and implemented demand creation programs and web seminar series resulting in $4.8 million in new revenue over a 24-month period.

Novell, Inc., Provo, UT FEB ‘92-NOV ’99
North America Marketing Manager

Responsible for North America marketing and business development for largest networking software company in the world. Managed integrated marketing campaigns that generated over $23 million in tracked revenue.

• Exceeded 12:1 ROI ratio (revenue to marketing spend) for all U.S.-based marketing programs under my direction, resulting in most successful revenue programs in company’s history.
• Accountable for $7+ million annual marketing budget.
• Marketing Best Practices advisor to Novell global marketing team (EMEA, Pac Rim, Asia, Central and South America) after developing new standards, protocols and procedures for launching/maintaining corporate marketing programs.

Penna Powers Cutting and Haynes, SLC, UT DEC ‘89-FEB ’92
Sr. Account Manager

Day-to-day client service responsibility for Lake Pharmaceutical and Easton Sporting Goods.

Scopes / Garcia Advertising, SLC, UT AUG ‘88-DEC ’89
Jr. Account Manager

Developed promotional initiatives for regional Coca-Cola bottler and Country Club Snack Foods.

The Block Group, New York, NY APR ‘88-AUG ‘88
Special Event Coordinator / Intern

Awarded New York University marketing internship as a result of nation-wide search for collegiate candidates. Responsible for public relations planning and event logistics for national, 28-city promotional tour for Kellogg’s Tony the Tiger.

BRAND MANAGEMENT CLIENTS

Coca-Cola
Graham Architectural Products
Guardian Glass
CoverGirl
Black & Decker
McCormick Spice
Stewart Companies
Kellogg’s
P&G
OLAY
Dr. Scholl’s
Max Factor
Nestle Nutrition
3COM
DEWALT
Novell
Dentsply
U.S. Foodservice
Capway Automation

EDUCATION

B.S., Communications and Public Relations, University of Utah, Salt Lake City, UT
Marketing Communications Internship, New York University, NYC, NY

SKILLS / TRAINING / PUBLIC ENGAGEMENT

• Guest lecturer: Johns Hopkins University; Loyola University (CPG marketing/Consumer insights)
• Guest speaker: Path-to-Purchase Institute, Chicago IL
• Published numerous white papers related to consumer packaged goods industry and shopper marketing
• Published numerous articles in trade-specific publications (technology; networking software/firmware)
• Corporate-sponsored training in Performance Management, Human Resources and ‘Managing within the Law’
• LEAN Process Facilitator
• Dale Carnegie Training (Public Speaking; Sales Management; Negotiating)
• Member: 4A’s; AAF; Path-to-Purchase Institute; American Marketing Association
• Family man; volunteer, golfer; fisherman; outdoorsman; youth athletics coach

  Youth Strategies Subcommittee, American Diabetes Association

Board of Commissioners, York-Adams Youth Basketball League

In-class Volunteer/Advisor, Junior Achievement of South Central PA 

Board of Directors/Asst. Coach, York Suburban Lacrosse Club

Board of Directors/Asst. Coach, Suburban York Basketball Club

Volunteer/Marketing Advisor, York County Food Bank